Competitor price monitoring
Compare your price against your competitors every day: traffic light, price history per site, seller tracking and alerts, on Amazon, Walmart and any site.
Turbodato is a competitor price monitoring platform: every day it captures the price of your products on the sites where your competitors sell them too, keeps the price history, and alerts you when something moves enough to be worth a look.
It's built for brands and retailers selling online, with coverage of the marketplaces, big-box retailers and DTC stores where your products actually show up, and with product matching handled so you don't end up comparing a 3-pack against a single unit.
What it does
Daily traffic light. One board per product and per site with today's reading: red when a competitor is cheaper than you, green when your competitors are more expensive. It's the thirty-second view you start the morning with, before you dig into the details.
Price history per site. Every product keeps its price curve on each channel and its gap against the cheapest price in the market. That's what lets you tell a three-day promo apart from a repositioning that's been in place for a month.
Seller tracking. On marketplaces you don't compete against brands, you compete against sellers. Turbodato records who lists each product and at what price, which is what you need as a brand to know which reseller is breaking your MAP and since when.
Exception-based alerts. You write rules in plain language ("tell me if anyone lists more than 5% below my price for more than two days") and they arrive by email or webhook. The goal is a channel that rarely goes off, and gets read when it does.
API and MCP connector. The data doesn't stay locked in the platform: you can query it from your own systems, join it with your costs and margins, or connect it to an AI assistant through the MCP connector and ask it directly how your category looks today.
How you get started
On your side: one call to define which SKUs, which competitors and which channels, plus an Excel file with your catalog (SKU, UPC/EAN/GTIN where you have them). On our side: matching your catalog to competitor listings, which is the heavy lifting and only happens once. Within days your board is running, and the alerts get tuned as you go.
If you want the full plan before talking to anyone, including what's worth doing in the weeks before you start, it's in the price monitoring guide.
Which channels it covers
Marketplaces, retailers and brand-owned stores: Amazon, Walmart, Target, Best Buy, Home Depot, Shopify stores, or any other site you point us to. In practice the scope is built around your category: it makes no sense to monitor the same sites for home appliances as for grocery. If you have doubts about a specific channel, we check it before you sign anything.
For Amazon specifically, the channel that generates the most questions, there's a separate guide covering the marketplace's own problems in how to monitor competitor prices on Amazon.
Who it's for
- Brands and distributors that need to know whether the channel respects their MAP, who breaks it and since when. That's where seller tracking matters most, and it has its own page on MAP monitoring.
- Retailers and e-commerce teams competing on price in categories where the reference price moves every week and a late decision costs sales.
- Pricing teams that already know what they want to decide but lack reliable data with history to back it up.
When it's worth paying for
With twenty products and three competitors you don't need it: a spreadsheet and a weekly routine will do. Turbodato starts paying for itself when maintaining that stops being the best use of your team's time, either because the catalog grew or because someone is babysitting an in-house scraper that breaks every time a site changes its HTML.
The full comparison of the three options is in in-house scraping vs. price monitoring software, and if you're comparing vendors, see the price monitoring tools comparison.
Is a competitor beating you on price right now?
Leave your email and a link to your store or your Amazon listings. Within 48 hours we'll send you a report with how many sellers compete for your products, who's cheaper and which listings are losing you the Buy Box.
Got it
We'll send your report within 48 to 72 business hours. If you want to tell us what to look at first, write to santiago@turbodato.com.
Frequently asked questions
What is price monitoring software?
It's a tool that automatically and regularly captures the prices of a set of products on the sites where they're sold, stores them over time and turns them into metrics and alerts. It differs from checking competitor websites by hand in three ways: product matching (knowing your SKU is the same product as the competitor's listing), price history, and automatic alerts when something changes.
How often are prices updated?
Capture is daily. In highly competitive categories and during events like Black Friday, Cyber Monday or Prime Day, the frequency can be increased for those specific days, which is when the decisions that matter get made.
Can I monitor products by SKU or GTIN?
Yes. Identifiers are the first and cleanest route for matching: when a listing declares a GTIN/UPC/EAN or manufacturer part number, that's what we use. The rest is matched by attributes and text similarity, with human review of the exceptions.
Does it work if I sell on Amazon?
Yes, and it's one of the most common cases. Marketplaces have their own quirks (the same product shows up as several listings, in packs of different sizes, offered by dozens of sellers) and the monitoring is built for that, recording the seller as well as the price. It works the same way on Walmart Marketplace.
How much does it cost?
Pricing depends on how many products, competitors and channels are in scope, so it's quoted for your specific case. The fastest way to get a number is a thirty-minute call: with your catalog and your competitors on the table, you get it on the spot.
How long does it take to get running?
Monitoring starts capturing data within days. What sets the timeline is catalog matching, which is the heaviest part of the work and only happens once. Four weeks is a realistic timeline to have the system running and the review routine in place.
Is it legal to monitor competitor prices?
Yes, and it's standard business practice: prices published on an online store are public information. The limits are in how the data is collected and what you do with it, and we cover them in the price monitoring guide.